Concepedia

Offer Targeting

Offer Targeting is a retail targeting method that identifies and delivers specific promotional incentives to consumers based on their predicted responsiveness, distinguished from other targeting approaches by its focus on optimizing the content and timing of offers to individual or segmented customer profiles.

8

Publications

258

Citations

21

Authors

12

Institutions

Publications per year

2017–2026

0

Parents

Publications

8

Optimization models for targeted offers in direct marketing: Exact and heuristic algorithms

Fabrice Talla Nobibon, Roel Leus, Frits Spieksma · European Journal of Operational Research · 2010 · 59 citations

, , +14

How Targeting Affects Customer Search: A Field Experiment

Nathan M. Fong · Management Science · 2016 · 55 citations

, , +17

A Decision Theoretic Approach to Targeted Advertising

David Maxwell Chickering, David Heckerman · arXiv (Cornell University) · 2013 · 50 citations · Full text

, , +8

Selling vs. Profiling: Optimizing the Offer Set in Web-Based Personalization

Monica Johar, Vijay Mookerjee, Sumit Sarkar · Information Systems Research · 2014 · 34 citations

, , +15

On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges

Florian Dost, Robert L. Wilken, Maik Eisenbeiß et al. · Journal of Retailing · 2014 · 17 citations

, , +12

1–5 of 8

Authors

21

  1. RL
    Roel Leus

    KU Leuven, Belgium

    2 publications · 70 citations

    2

    h-index

  2. FT
    Fabrice Talla Nobibon

    KU Leuven, Belgium

    2 publications · 70 citations

    2

    h-index

  3. TA
    Thays A. Oliveira

    Universitat Pompeu Fabra, Spain

    1 publications · 16 citations

    1

    h-index

  4. SD
    S. Delanote

    KU Leuven, Belgium

    1 publications · 11 citations

    1

    h-index

  5. MJ
    Monica Johar

    University of North Carolina at Charlotte, United States

    1 publications · 34 citations

    1

    h-index

1–5 of 21

Institutions

12

  1. KU Leuven

    Leuven, Belgium

    2 h-index

    6 publications

    210 citations

  2. Universidade Federal de Ouro Preto

    Ouro Preto, Brazil

    1 h-index

    5 publications

    80 citations

  3. Universidade Federal de Minas Gerais

    Belo Horizonte, Brazil

    1 h-index

    1 publications

    16 citations

  4. University of North Carolina at Charlotte

    Charlotte, United States

    1 h-index

    1 publications

    34 citations

  5. ESCP Business School

    Berlin, Germany

    1 h-index

    2 publications

    34 citations

  6. Temple University

    Philadelphia, United States

    1 h-index

    1 publications

    55 citations

  7. European University Viadrina

    Frankfurt, Germany

    1 h-index

    1 publications

    17 citations

  8. University of Cologne

    Cologne, Germany

    1 h-index

    1 publications

    17 citations

1–8 of 12

Venues

  1. Journal of Retailing

    1 publications · 17 citations

    1

    h-index

  2. European Journal of Operational Research

    1 publications · 59 citations

    1

    h-index

  3. Information Systems Research

    ISR · 1 publications · 34 citations

    1

    h-index

  4. Journal of the Operational Research Society

    OR · 1 publications · 11 citations

    1

    h-index

  5. arXiv (Cornell University)

    Repository · 1 publications · 50 citations

    1

    h-index

1–5