Concepedia

Maik Eisenbeiß

ME

10

Publications

1.6K

Citations

10

H-Index

2007

Active since

Affiliations

University of Bremen(Current)

University of Cologne

University of Groningen

Maik Eisenbeiß is an author at University of Bremen specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorEconomicsAdvertisingCommunicationDigital MarketingBehavioral Economics

Publications per year

2007–2022

10

Publications

10

The Importance of Trust for Personalized Online Advertising

Alexander Bleier, Maik Eisenbeiß · Journal of Retailing · 2015 · 446 citations

Trust Metric, Advertising, Interactive Marketing +8

Analytics for Customer Engagement

Tammo H.A. Bijmolt, Peter S. H. Leeflang, Frank E. Block et al. · Journal of Service Research · 2010 · 441 citations · Full text

Marketing Analytics, Customer Satisfaction, Data Science +14

Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where

Alexander Bleier, Maik Eisenbeiß · Marketing Science · 2015 · 358 citations

Phenomenon Overpersonalization, Digital Marketing, Targeted Advertising +21

“The (Real) World is not Enough:” Motivational Drivers and User Behavior in Virtual Worlds

Maik Eisenbeiß, Boris Blechschmidt, Klaus Backhaus et al. · Journal of Interactive Marketing · 2011 · 99 citations

Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers?

Maik Eisenbeiß, Markus Cornelißen, Klaus Backhaus et al. · Journal of the Academy of Marketing Science · 2014 · 84 citations

Customer Satisfaction, Service Quality, Management +9

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