Concepedia
Statistics
Publications
24
Citations
1.1K
H-Index
19
Active since
1976
Affiliations
University of Münster(Current)
Leuphana University of Lüneburg
Klaus Backhaus is an author at University of Münster specializing in marketing, business, and management.
Publications per year
1976–2018
The structure and evolution of business-to-business marketing: A citation and co-citation analysis
Klaus Backhaus, Kai Lügger, Matthias Koch · Industrial Marketing Management · 2011 · 139 citations
Business, Marketing, Marketing Management +14
“The (Real) World is not Enough:” Motivational Drivers and User Behavior in Virtual Worlds
Maik Eisenbeiß, Boris Blechschmidt, Klaus Backhaus et al. · Journal of Interactive Marketing · 2011 · 101 citations
Social Sciences, Psychology, Social Psychology +16
Being Tough or Being Nice? A Meta-Analysis on the Impact of Hard- and Softline Strategies in Distributive Negotiations
Joachim Hüffmeier, Philipp Alexander Freund, Alfred Zerres et al. · Journal of Management · 2011 · 93 citations
Management, Psychology, Social Psychology +12
Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers?
Maik Eisenbeiß, Markus Cornelißen, Klaus Backhaus et al. · Journal of the Academy of Marketing Science · 2014 · 88 citations
Business, Marketing, Marketing Management +12
To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets
Klaus Backhaus, Michael Steiner, Kai Lügger · Industrial Marketing Management · 2011 · 88 citations
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