Concepedia
Statistics
Publications
2
Citations
227
H-Index
Active since
2011
Kai Lügger is an author specializing in business, strategic marketing, and marketing management.
Publications per year
2011–2011
The structure and evolution of business-to-business marketing: A citation and co-citation analysis
Klaus Backhaus, Kai Lügger, Matthias Koch · Industrial Marketing Management · 2011 · 139 citations
Business, Marketing, Marketing Management +14
To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets
Klaus Backhaus, Michael Steiner, Kai Lügger · Industrial Marketing Management · 2011 · 88 citations
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