Concepedia

Author

Kai Lügger

Also Known As

Kai Lügger

3

Publications

225

Citations

2

H-Index

15

Concepts

KL

About

Kai Lügger is an author specializing in management, marketing, and business strategy.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

2

2

225

2

Management

2

2

225

3

Marketing

2

2

225

4

Finance

1

1

88

5

Brand Development

1

1

88

Kai Lügger

×

2

Publications

225

Citations

2

H-Index

YearCitations

The structure and evolution of business-to-business marketing: A citation and co-citation analysis

Klaus Backhaus, Kai Lügger, Matthias Koch

Industrial Marketing Management

2011

137

To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets

Klaus Backhaus, Michael Steiner, Kai Lügger

Industrial Marketing Management

2011

88

Page 1