Concepedia
Industrial Marketing Management · 2011 · 88 citations · 77 references
BusinessMarketingMarketing ManagementBrand ManagementMarketing StrategyStrategic MarketingBrand AssociationsBrand AwarenessBrand EquityBrand PositioningBrand StrategyStrategic Brand ManagementB2b Brand EquityB2b Brand StrategyB2b MarketplacesBrand InvolvementRelevance Judgments
77
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations
Social Sciences, Educational Measurement, Econometrics +15
On the evaluation of structural equation models
Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.6K citations
Social Sciences, Behavioral Sciences, Psychology +11
On the Evaluation of Structural Equation Models
Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 15.8K citations
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text
Business, Marketing, Marketing Management +17
Competitive advantage, creating and sustaining superior performance
Kurt Ernst Weil · LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) · 1985 · 10.4K citations · Full text
Management, Strategic Management, Strategy +14