Concepedia
Statistics
Publications
12
Citations
609
H-Index
Active since
2004
Affiliations
Witten/Herdecke University(Current)
University of Münster
Paderborn University
Newcastle University
Michael Steiner is an author at Witten/Herdecke University specializing in marketing, business, and marketing management.
Publications per year
2004–2018
Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison
Armin Schöll, Laura Manthey, Roland Helm et al. · European Journal of Operational Research · 2004 · 156 citations
Business, Decision Sciences, Design Optimization +9
How Mobile In‐Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective
Mirja Bues, Michael Steiner, Marcel Stafflage et al. · Psychology and Marketing · 2017 · 110 citations
Business, Marketing, Marketing Management +17
To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets
Klaus Backhaus, Michael Steiner, Kai Lügger · Industrial Marketing Management · 2011 · 88 citations
Business, Marketing, Marketing Management +14
Do customized service packages impede value capture in industrial markets?
Michael Steiner, Andreas Eggert, Wolfgang Ulaga et al. · Journal of the Academy of Marketing Science · 2014 · 48 citations
Business, Marketing, Strategic Management +15
A User's Guide to the Galaxy of Conjoint Analysis and Compositional Preference Measurement
Michael Steiner, Martin Meißner · Marketing ZFP · 2018 · 35 citations · Full text
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