Michael Steiner - Concepedia

Author

Michael Steiner

Also Known As

Christoph Bruns, M Steiner, M Verena Brombacher Steiner, M. Steiner, MICHAEL STEINER, Mathias Steiner, Michael Steiner, Steiner, Michael

Publications

790

Citations

H-Index

Concepts

All Affiliations

Witten/Herdecke University University of Münster Paderborn University Newcastle University

About

Michael Steiner is an author at Witten/Herdecke University specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	5	5	298
2	Management	5	5	287
3	Engineering	3	3	208
4	Education	1	1	18
5	Health Sciences	1	1	18

Michael Steiner

Publications

601

Citations

H-Index

Page 1

	Year	Citations
Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison Armin Schöll, Laura Manthey, Roland Helm, European Journal of Operational Research Design Space ExplorationIndustrial DesignDesign DecisionEngineeringIntegrated Design	2004	155
How Mobile In‐Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective Mirja Bues, Michael Steiner, Marcel Stafflage, Psychology and Marketing Consumer UncertaintyDigital MarketingConsumer StudyConsumer PerspectiveConsumer Research	2017	107
To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets Klaus Backhaus, Michael Steiner, Kai Lügger Industrial Marketing Management B2b MarketsBrand EquityManagementBusinessBrand Development	2011	88
Do customized service packages impede value capture in industrial markets? Michael Steiner, Andreas Eggert, Wolfgang Ulaga, Journal of the Academy of Marketing Science Product-service-software SystemEconomicsService ResearchBusinessService Competition	2014	46
A User's Guide to the Galaxy of Conjoint Analysis and Compositional Preference Measurement Michael Steiner, Martin Meißner Marketing ZFP Consumer UncertaintyEngineeringBehavioral Decision MakingConsumer Preference MeasurementConsumer Research	2018	35
Measuring customer preferences in new product development: comparing compositional and decompositional methods Roland Helm, Armin Schöll, Laura Manthey, International Journal of Product Development Consumer-driven Product DevelopmentCustomer SatisfactionDecompositional MethodsProduct ExperienceInteractive Marketing	2004	33
Risk Factors for the Swiss Stock Market Manuel Ammann, Michael Steiner Zeitschrift für schweizerische Statistik und Volkswirtschaft/Schweizerische Zeitschrift für Volkswirtschaft und Statistik/Swiss journal of economics and statistics	2008	30
Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations Michael Steiner, Nico Wiegand, Andreas Eggert International Journal of Research in Marketing	2015	28
Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data Klaus Backhaus, Jörg Becker, Daniel Beverungen, Electronic Markets EconomicsDynamic PricingValue-added ServicesData SciencePricing Policy	2010	24
How Consumers’ Willingness to Pay is Measured in Practice: An Empirical Analysis of Common Approaches' Relevance Michael Steiner, Julia Hendus SSRN Electronic Journal	2012	19

Page 1