Concepedia

Author

Mirja Bues

Witten/Herdecke University

Also Known As

M Bues, M. Bues, Mirja Bues

12

Publications

125

Citations

3

H-Index

16

Concepts

All Affiliations

Witten/Herdecke University
MB

About

Mirja Bues is an author at Witten/Herdecke University specializing in marketing insights, consumer uncertainty, and consumer behavior.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

107

2

Management

1

1

107

3

Communication

1

1

107

4

Marketing

1

1

107

5

Advertising Effectiveness

1

1

107

Mirja Bues

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1

Publications

107

Citations

1

H-Index

YearCitations

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