Concepedia

Mirja Bues

MB

Statistics

Publications

1

Citations

110

H-Index

1

Active since

2017

Affiliations

Witten/Herdecke University(Current)

Mirja Bues is an author at Witten/Herdecke University specializing in mobile ad personalization, price promotion effectiveness, and mediating mechanisms.

Publications per year

2017–2017

1

Publications

1

How Mobile In‐Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective

Mirja Bues, Michael Steiner, Marcel Stafflage et al. · Psychology and Marketing · 2017 · 110 citations

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