Concepedia

Marcel Stafflage

MS

Statistics

Publications

1

Citations

110

H-Index

1

Active since

2017

Affiliations

Witten/Herdecke University(Current)

Marcel Stafflage is an author at Witten/Herdecke University specializing in retail advertising, price promotion effects, and retail marketing.

Publications per year

2017–2017

1

Publications

1

How Mobile In‐Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective

Mirja Bues, Michael Steiner, Marcel Stafflage et al. · Psychology and Marketing · 2017 · 110 citations

, , +17

1–1 of 1