Andreas Eggert

Customer perceived value: a substitute for satisfaction in business markets?

Andreas Eggert, Wolfgang Ulaga · Journal of Business and Industrial Marketing · 2002 · 1.3K citations

Business, Marketing, Marketing Management +6

Value-Based Differentiation in Business Relationships: Gaining and Sustaining Key Supplier Status

Wolfgang Ulaga, Andreas Eggert · Journal of Marketing · 2005 · 901 citations

Management, Strategic Management, Supply Chain Management +15

Relationship value and relationship quality

Wolfgang Ulaga, Andreas Eggert · European Journal of Marketing · 2006 · 713 citations

Business, Marketing, Supply Chain Management +12

The customer value proposition: evolution, development, and application in marketing

Adrian Payne, Pennie Frow, Andreas Eggert · Journal of the Academy of Marketing Science · 2017 · 421 citations

Business, Marketing, Marketing Management +12

Value creation in the relationship life cycle: A quasi-longitudinal analysis

Andreas Eggert, Wolfgang Ulaga, Franziska Schultz · Industrial Marketing Management · 2005 · 359 citations

Business, Marketing, Customer Relationship Management +12