Concepedia

The structure and evolution of business-to-business marketing: A citation and co-citation analysis

Klaus Backhaus, Kai Lügger, Matthias Koch

Industrial Marketing Management · 2011 · 139 citations · 93 references

Concepts

BusinessMarketingMarketing ManagementBusiness-to-business MarketingMarketing StrategyStrategic MarketingBusiness-to-business BrandingBusiness-to-business CommunicationBusiness-to-business E-commerceCorporate CommunicationCustomer EngagementStrategic FitBusiness-to-business ModelBusiness-to-business RelationshipsBusiness-to-business SellingDirect Citation AnalysisStrategic Alignment In Marketing

References

93

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60.8K citations

Social Sciences, Educational Measurement, Econometrics +15

Case Study Research: Design and Methods

Harris Chaiklin · The Journal of Nervous and Mental Disease · 1991 · 39.9K citations

Social Sciences, Organization Studies, Case Management +7

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations

Business, Marketing, Marketing Management +10

Competitive Strategy: Techniques for Analyzing Industries and Competitors

Michael E. Porter · 1980 · 16.8K citations

Management, Strategic Management, Strategy +14

The Commitment-Trust Theory of Relationship Marketing

Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 10.6K citations

Business, Marketing, Marketing Management +10