Concepedia

Alexander Bleier

AB

12

Publications

1.8K

Citations

11

H-Index

2015

Active since

Affiliations

Frankfurt School of Finance & Management(Current)

Massachusetts Institute of Technology

Vrije Universiteit Amsterdam

University of Toronto

Alexander Bleier is an author at Frankfurt School of Finance & Management specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCommunicationDigital MarketingArtsBusinessInteractive MarketingSocial MediaSocial Influence

Publications per year

2015–2024

12

Publications

12

The Importance of Trust for Personalized Online Advertising

Alexander Bleier, Maik Eisenbeiß · Journal of Retailing · 2015 · 446 citations

Trust Metric, Advertising, Interactive Marketing +8

Creating Effective Online Customer Experiences

Alexander Bleier, Colleen M. Harmeling, Robert W. Palmatier · Journal of Marketing · 2018 · 411 citations

Customer Experience, Customer Satisfaction, Digital Marketing +18

Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where

Alexander Bleier, Maik Eisenbeiß · Marketing Science · 2015 · 358 citations

Phenomenon Overpersonalization, Digital Marketing, Targeted Advertising +21

Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement

Simone Wies, Alexander Bleier, Alexander Edeling · Journal of Marketing · 2022 · 236 citations · Full text

Marketing Analytics, Digital Marketing, Goldilocks Influencers +26

Consumer privacy and the future of data-based innovation and marketing

Alexander Bleier, Avi Goldfarb, Catherine E. Tucker · International Journal of Research in Marketing · 2020 · 188 citations

Marketing, Privacy Management, Engineering +14

Rows per page

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