Concepedia

Simone Wies

SW

6

Publications

465

Citations

6

H-Index

2012

Active since

Affiliations

Goethe University Frankfurt(Current)

Duke University

Leibniz Institute for Financial Research SAFE

Simone Wies is an author at Goethe University Frankfurt specializing in management, marketing, and business.

Top concepts

MarketingManagementFinanceBusinessCorporate FinanceInnovationBusiness StrategyConsumer ResearchInnovation PolicyInnovation Adoption

Publications per year

2012–2024

6

Publications

6

Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement

Simone Wies, Alexander Bleier, Alexander Edeling · Journal of Marketing · 2022 · 236 citations · Full text

Marketing Analytics, Digital Marketing, Goldilocks Influencers +26

Going Public: How Stock Market Listing Changes Firm Innovation Behavior

Simone Wies, Christine Moorman · Journal of Marketing Research · 2015 · 91 citations

Innovation Adoption, Innovation Management, Corporate Innovation +19

Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?

Simone Wies, Arvid O. I. Hoffmann, Jaakko Aspara et al. · Journal of Marketing · 2019 · 56 citations · Full text

Integrated Reporting, Consumer Research, Advertising Investments Counter +23

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Christine Moorman, Simone Wies, Natalie Mizik et al. · Marketing Science · 2012 · 44 citations

Innovation Adoption, Firm Innovation, Consumer Research +17

Innovation Imprinting: Why Some Firms Beat the Post-IPO Innovation Slump

Simone Wies, Christine Moorman, Rajesh Chandy · Journal of Marketing · 2022 · 26 citations

Innovation Adoption, Innovation Imprinting, Entrepreneurship +21

Rows per page

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