Concepedia

Natalie Mizik

NM

20

Publications

3.1K

Citations

17

H-Index

2003

Active since

Affiliations

University of Washington(Current)

Columbia University

University of North Carolina at Chapel Hill

Anderson University - South Carolina

Massachusetts Institute of Technology

Natalie Mizik is an author at University of Washington specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchFinanceAccountingBusiness StrategyBehavioral FinanceFinancial AccountingFinancial Management

Publications per year

2003–2020

20

Publications

20

Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis

Natalie Mizik, Robert Jacobson · Journal of Marketing · 2003 · 900 citations

Firm Performance, Value Theory, Competitive Advantage +19

Managing for the Moment: The Role of Earnings Management via Real Activities versus Accruals in SEO Valuation

S.P. Kothari, Natalie Mizik, Sugata Roychowdhury · The Accounting Review · 2015 · 557 citations

Seo Valuation, Market Manipulation, Seasoned Equity Offering +14

The Theory and Practice of Myopic Management

Natalie Mizik · Journal of Marketing Research · 2010 · 297 citations

Self-management, Accounting Practice, Autonomy +16

Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context

Natalie Mizik, Robert Jacobson · Marketing Science · 2007 · 248 citations

Customer Satisfaction, Consumer Research, Seo Context +25

Are Physicians “Easy Marks”? Quantifying the Effects of Detailing and Sampling on New Prescriptions

Natalie Mizik, Robert Jacobson · Management Science · 2004 · 203 citations

Family Medicine, Patient Selection, New Prescriptions +19

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