Jaakko Aspara

Business model innovation vs replication: financial performance implications of strategic emphases

Jaakko Aspara, Joel Hietanen, Henrikki Tikkanen · Journal of Strategic Marketing · 2010 · 281 citations

Business, Strategic Management, Strategy +13

Corporate Business Model Transformation and Inter-Organizational Cognition: The Case of Nokia

Jaakko Aspara, Juha‐Antti Lamberg, Arjo Laukia et al. · Long Range Planning · 2011 · 255 citations

Management, Information Systems, Organization Studies +14

Cause Marketing Effectiveness and the Moderating Role of Price Discounts

Michelle Andrews, Xueming Luo, Zheng Fang et al. · Journal of Marketing · 2014 · 240 citations · Full text

Management, Marketing, Marketing Management +15

What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement

Johanna Frösén, Jukka Luoma, Matti Jaakkola et al. · Journal of Marketing · 2016 · 200 citations · Full text

Business, Marketing, Marketing Management +13

Strategic management of business model transformation: lessons from Nokia

Jaakko Aspara, Juha‐Antti Lamberg, Arjo Laukia et al. · Management Decision · 2011 · 176 citations

Management, Strategic Management, Strategy +17