Concepedia

Johanna Frösén

JF

9

Publications

549

Citations

9

H-Index

2013

Active since

Affiliations

St Petersburg University(Current)

Aalto University

Hanken School of Economics

Aston University

Stockholm University

Johanna Frösén is an author at St Petersburg University specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementBusiness StrategyStrategic ManagementStrategyMarketing StrategyMarketing ManagementCustomer SatisfactionConsumer Research

Publications per year

2013–2019

9

Publications

9

What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement

Johanna Frösén, Jukka Luoma, Matti Jaakkola et al. · Journal of Marketing · 2016 · 196 citations · Full text

Marketing Analytics, Customer Satisfaction, Market Orientation +17

Market orientation, innovation capability and business performance

Juho-Petteri Huhtala, Antti Sihvonen, Johanna Frösén et al. · Baltic Journal of Management · 2014 · 135 citations

Market Orientation, Innovation Adoption, Innovation Leadership +14

Marketing performance assessment systems and the business context

Johanna Frösén, Henrikki Tikkanen, Matti Jaakkola et al. · European Journal of Marketing · 2013 · 51 citations

Marketing Analytics, Customer Satisfaction, Consumer Research +16

Customer orientation as a multidimensional construct: Evidence from the Russian markets

Maria Smirnova, Johanna Frösén · Journal of Business Research · 2017 · 47 citations

Customer Experience, Customer Satisfaction, Customer Orientation +7

Examining the link between marketing controls and firm performance: The mediating effect of market-focused learning capability

Xiaoning Liang, Johanna Frösén · Journal of Business Research · 2019 · 43 citations

Learning Organization, Marketing Controls, Firm Performance +10

Rows per page

1–5 of 9