Xiaoning Liang

Customer value anticipation, product innovativeness, and customer lifetime value: The moderating role of advertising strategy

Hao Zhang, Xiaoning Liang, Shiquan Wang · Journal of Business Research · 2016 · 79 citations

Customer Satisfaction, Advertising Strategy, Business +8

Investigating the impact of interpersonal closeness and social status on electronic word-of-mouth effectiveness

Hao Zhang, Xiaoning Liang, Chenyue Qi · Journal of Business Research · 2020 · 75 citations

Online Customer Behavior, Social Media, Interpersonal Closeness +12

How homepage aesthetic design influences users’ satisfaction: Evidence from China

Weilin Liu, Fu Guo, Guoquan Ye et al. · Displays · 2016 · 58 citations

Customer Satisfaction, Homepage Aesthetic Design, Interactive Marketing +7

Examining the link between marketing controls and firm performance: The mediating effect of market-focused learning capability

Xiaoning Liang, Johanna Frösén · Journal of Business Research · 2019 · 43 citations

Learning Organization, Marketing Controls, Firm Performance +10

Understanding the Determinants of Cloud Computing Adoption for High Performance Computing

Theo Lynn, Xiaoning Liang, Anna Gourinovitch et al. · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 2018 · 42 citations · Full text

Engineering, Innovation Adoption, Cloud Computing Architecture +25