Xiaoning Liang

Customer value anticipation, product innovativeness, and customer lifetime value: The moderating role of advertising strategy

Hao Zhang, Xiaoning Liang, Shiquan Wang · Journal of Business Research · 2016 · 80 citations

Business, Marketing, Marketing Management +16

Investigating the impact of interpersonal closeness and social status on electronic word-of-mouth effectiveness

Hao Zhang, Xiaoning Liang, Chenyue Qi · Journal of Business Research · 2020 · 77 citations

Social Sciences, Communication, Social Psychology +9

How homepage aesthetic design influences users’ satisfaction: Evidence from China

Weilin Liu, Fu Guo, Guoquan Ye et al. · Displays · 2016 · 58 citations

Business, Design, Aesthetics +11

When chatbots fail: exploring user coping following a chatbots-induced service failure

Ruby Wenjiao Zhang, Xiaoning Liang, Szu‐Hsin Wu · Information Technology and People · 2024 · 57 citations · Full text

Business, Management Information Systems, Psychology +16

Examining the link between marketing controls and firm performance: The mediating effect of market-focused learning capability

Xiaoning Liang, Johanna Frösén · Journal of Business Research · 2019 · 46 citations

Management, Marketing, Marketing Management +12