Guoquan Ye

The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications

Guoquan Ye, Liselot Hudders, Steffi De Jans et al. · Journal of Advertising · 2021 · 372 citations

Management, Marketing, Marketing Management +14

How homepage aesthetic design influences users’ satisfaction: Evidence from China

Weilin Liu, Fu Guo, Guoquan Ye et al. · Displays · 2016 · 58 citations

Business, Design, Aesthetics +11

Media Multitasking: A Bibliometric Approach and Literature Review

Emma Beuckels, Guoquan Ye, Liselot Hudders et al. · Frontiers in Psychology · 2021 · 52 citations · Full text

Social Sciences, Communication, Mass Communication +13

Applying eye tracking and electroencephalography to evaluate the effects of placement disclosures on brand responses

Fu Guo, Guoquan Ye, Vincent G. Duffy et al. · Journal of Consumer Behaviour · 2018 · 51 citations

Business, Marketing, Psychology +17

Original KGd2F7 nanocrystals in fluoro-oxide glass ceramics by Dy3+/Sm3+ co-doped for white light emission

Guoquan Ye, Li‐Zhi Fang, Xiong Zhou et al. · Journal of Alloys and Compounds · 2022 · 25 citations

Natural Sciences, Materials Engineering, Materials Science +17