Guoquan Ye

The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications

Guoquan Ye, Liselot Hudders, Steffi De Jans et al. · Journal of Advertising · 2021 · 363 citations

Marketing Analytics, Customer Satisfaction, Business-to-business Research +22

How homepage aesthetic design influences users’ satisfaction: Evidence from China

Weilin Liu, Fu Guo, Guoquan Ye et al. · Displays · 2016 · 58 citations

Customer Satisfaction, Homepage Aesthetic Design, Interactive Marketing +7

Applying eye tracking and electroencephalography to evaluate the effects of placement disclosures on brand responses

Fu Guo, Guoquan Ye, Vincent G. Duffy et al. · Journal of Consumer Behaviour · 2018 · 49 citations

Customer Satisfaction, Consumer Uncertainty, Consumer Study +26

Media Multitasking: A Bibliometric Approach and Literature Review

Emma Beuckels, Guoquan Ye, Liselot Hudders et al. · Frontiers in Psychology · 2021 · 48 citations · Full text

Emerging Media, Problematic Smartphone Use, Communication +18

Original KGd2F7 nanocrystals in fluoro-oxide glass ceramics by Dy3+/Sm3+ co-doped for white light emission

Guoquan Ye, Li‐Zhi Fang, Xiong Zhou et al. · Journal of Alloys and Compounds · 2022 · 25 citations

Materials Science, Glass-ceramic, Engineering +8