Emma Beuckels

An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context

Emma Beuckels, Liselot Hudders · Journal of Retailing and Consumer Services · 2016 · 107 citations · Full text

Online Customer Behavior, Buying Behavior, Engineering +13

Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands

Wuxia Bao, Liselot Hudders, Shubin Yu et al. · International Journal of Research in Marketing · 2024 · 53 citations · Full text

Media Multitasking: A Bibliometric Approach and Literature Review

Emma Beuckels, Guoquan Ye, Liselot Hudders et al. · Frontiers in Psychology · 2021 · 48 citations · Full text

Emerging Media, Problematic Smartphone Use, Communication +18

‘My Mom Got Influenced by Yours’: The persuasiveness of mom influencers in relation to mothers' food assessments and decisions

Emma Beuckels, Steffi De Jans · Appetite · 2022 · 32 citations · Full text

Food Choice, Behavioral Sciences, Societal Influence +12

Keeping Up with Media Multitasking: An Eye-Tracking Study among Children and Adults to Investigate the Impact of Media Multitasking Behavior on Switching Frequency, Advertising Attention, and Advertising Effectiveness

Emma Beuckels, Steffi De Jans, Veroline Cauberghe et al. · Journal of Advertising · 2021 · 24 citations · Full text

Digital Marketing, Advertising Attention, Targeted Advertising +29