Concepedia
Statistics
Publications
21
Citations
1.9K
H-Index
16
Active since
2017
Affiliations
BI Norwegian Business School(Current)
Peking University
Fudan University
Ghent University
Hult International Business School
Shubin Yu is an author at BI Norwegian Business School specializing in marketing, marketing management, and business.
Publications per year
2017–2024
I, Chatbot: Modeling the determinants of users’ satisfaction and continuance intention of AI-powered service agents
Muhammad Ashfaq, Shubin Yu, Sandra María Correia Loureiro · Telematics and Informatics · 2020 · 910 citations
Computing, Computer Science, Information Systems +14
My Smart Speaker is Cool! Perceived Coolness, Perceived Values, and Users’ Attitude toward Smart Speakers
Muhammad Ashfaq, Shubin Yu · International Journal of Human-Computer Interaction · 2020 · 120 citations
Business, Marketing, Marketing Management +15
Overview and Outlook on Utilization Technologies of Low-Concentration Coal Mine Methane
Xinxin Wang, Fubao Zhou, Yihan Ling et al. · Energy & Fuels · 2021 · 103 citations
Engineering, Environmental Engineering, Environmental Sciences +17
When luxury brands meet China: The effect of localized celebrity endorsements in social media marketing
Shubin Yu, Yangjuan Hu · Journal of Retailing and Consumer Services · 2019 · 92 citations
Business, Marketing, Marketing Management +16
Emojifying chatbot interactions: An exploration of emoji utilization in human-chatbot communications
Shubin Yu, Luming Zhao · Telematics and Informatics · 2023 · 89 citations
Computing, Communication, Computer Science +16
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