Journal of Retailing and Consumer Services · 2019 · 92 citations · 45 references
BusinessMarketingMarketing ManagementAdvertisingBrand ManagementSocial Media MarketingBrand AssociationsBrand ConsumptionBrand EquityIntegrated Marketing CommunicationsLuxury Brand ManagementLuxury BrandingBrand Image EffectsCelebrity Endorsement CredibilityCelebrity Endorsement StrategyLocalization Of AdvertisingLuxury Brand LocalizationLuxury Brand Social Media MarketingSocial Media Endorsements
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