Concepedia
Statistics
Publications
42
Citations
3.4K
H-Index
24
Active since
1996
Affiliations
University of North Texas(Current)
Oklahoma State University Oklahoma City
University of Evansville
Texas College
California State Polytechnic University
Nancy Spears is an author at University of North Texas specializing in business, marketing, and consumer behavior.
Publications per year
1996–2022
Measuring Attitude toward the Brand and Purchase Intentions
Nancy Spears, Surendra N. Singh · Journal of Current Issues & Research in Advertising · 2004 · 1.7K citations
Business, Marketing, Marketing Management +13
Understanding Compulsive Buying Among College Students: A Hierarchical Approach
John C. Mowen, Nancy Spears · Journal of Consumer Psychology · 1999 · 322 citations
Business, Behavioral Sciences, Psychology +9
Revealing obstacles to the consumer imagination
Nancy Spears, Atefeh Yazdanparast · Journal of Consumer Psychology · 2014 · 88 citations
Business, Marketing, Marketing Management +11
Time Pressure and Information in Sales Promotion Strategy: Conceptual Framework and Content Analysis
Nancy Spears · Journal of Advertising · 2001 · 86 citations
Management, Marketing, Marketing Management +16
Determinants of banks selection in USA, Taiwan and Ghana
Charles Blankson, Julian Ming-Sung Cheng, Nancy Spears · International Journal of Bank Marketing · 2007 · 83 citations
Business, Business Economics, Economics +9
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