Concepedia

Atefeh Yazdanparast

AY

26

Publications

1.2K

Citations

17

H-Index

2010

Active since

Affiliations

University of Evansville(Current)

University of North Texas

Clark University

The University of Texas Rio Grande Valley

Ajman University

Atefeh Yazdanparast is an author at University of Evansville specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchPsychologyBehavioral ScienceConsumer BehaviorBusinessCommunicationSocial SciencesConsumer Decision Making

Publications per year

2010–2024

26

Publications

26

Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness

Md Nazmus Sakib, Mohammadali Zolfagharian, Atefeh Yazdanparast · Journal of Retailing and Consumer Services · 2019 · 196 citations

Does Parasocial Interaction, Health Promotion, Health Behavior +9

Co‐creating logistics value: a service‐dominant logic perspective

Atefeh Yazdanparast, Ila Manuj, Stephen M. Swartz · The International Journal of Logistics Management · 2010 · 163 citations

Logistics Processes, Theoretical Lens, Management +18

Revealing obstacles to the consumer imagination

Nancy Spears, Atefeh Yazdanparast · Journal of Consumer Psychology · 2014 · 81 citations

Consumer based brand equity in the 21st century: an examination of the role of social media marketing

Atefeh Yazdanparast, Mathew Joseph, Fernanda Muniz · Young Consumers Insight and Ideas for Responsible Marketers · 2016 · 81 citations

Digital Marketing, Consumer Research, Brand Strategy +18

Investigating the marketing impact of consumers’ connectedness to celebrity endorsers

Gina A. Tran, Atefeh Yazdanparast, David Strutton · Psychology and Marketing · 2019 · 73 citations

Digital Marketing, Consumer Study, Consumer Research +23

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