Concepedia
Statistics
Publications
5
Citations
308
H-Index
Active since
2016
Affiliations
University of North Texas(Current)
Texas Woman's University
California State University, San Marcos
Fernanda Muniz is an author at University of North Texas specializing in business, marketing management, and brand management.
Publications per year
2016–2023
The immediate effect of corporate social responsibility on consumer-based brand equity
Fernanda Muniz, Francisco Guzmán, Audhesh K. Paswan et al. · Journal of Product & Brand Management · 2019 · 89 citations
Business, Marketing, Marketing Management +16
Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust
Fernanda Muniz, Kristin Stewart, Lívia de Castro Magalhães · Journal of Consumer Behaviour · 2023 · 86 citations
Business, Marketing, Marketing Management +15
Consumer based brand equity in the 21st century: an examination of the role of social media marketing
Atefeh Yazdanparast, Mathew Joseph, Fernanda Muniz · Young Consumers Insight and Ideas for Responsible Marketers · 2016 · 81 citations
Business, Marketing, Marketing Management +10
Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity
Fernanda Muniz, Francisco Guzmán · Journal of Brand Management · 2021 · 27 citations
Business, Marketing, Marketing Management +14
The impact of brand value co-creation on perceived CSR authenticity and brand equity
Fernanda Muniz, Francisco Guzmán · Journal of Product & Brand Management · 2023 · 25 citations
Business, Marketing, Marketing Management +13
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