Fernanda Muniz

The immediate effect of corporate social responsibility on consumer-based brand equity

Fernanda Muniz, Francisco Guzmán, Audhesh K. Paswan et al. · Journal of Product & Brand Management · 2019 · 84 citations

Socially Responsible Product, Immediate Effect, Consumer Research +22

Consumer based brand equity in the 21st century: an examination of the role of social media marketing

Atefeh Yazdanparast, Mathew Joseph, Fernanda Muniz · Young Consumers Insight and Ideas for Responsible Marketers · 2016 · 81 citations

Digital Marketing, Consumer Research, Brand Strategy +18

Are they humans or are they robots? The effect of virtual influencer disclosure on brand trust

Fernanda Muniz, Kristin Stewart, Lívia de Castro Magalhães · Journal of Consumer Behaviour · 2023 · 72 citations

Digital Marketing, Reputation Management, Consumer Research +27

Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity

Fernanda Muniz, Francisco Guzmán · Journal of Brand Management · 2021 · 25 citations

Marketing, Brand Equity, Luxury Branding +11

The impact of brand value co-creation on perceived CSR authenticity and brand equity

Fernanda Muniz, Francisco Guzmán · Journal of Product & Brand Management · 2023 · 20 citations

Consumer Research, Brand Strategy, Brand Loyalty +20