Concepedia

Mohammadali Zolfagharian

MZ

22

Publications

1.1K

Citations

18

H-Index

2008

Active since

Affiliations

The University of Texas Rio Grande Valley(Current)

Bowling Green State University

University of Evansville

Indiana University South Bend

University of North Texas

Mohammadali Zolfagharian is an author at The University of Texas Rio Grande Valley specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchCustomer SatisfactionBusinessInteractive MarketingConsumer BehaviorLanguageCommunicationCulture

Publications per year

2008–2022

22

Publications

22

Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness

Md Nazmus Sakib, Mohammadali Zolfagharian, Atefeh Yazdanparast · Journal of Retailing and Consumer Services · 2019 · 196 citations

Does Parasocial Interaction, Health Promotion, Health Behavior +9

Market orientation, positioning strategy and brand performance

Pramod Iyer, Arezoo Davari, Mohammadali Zolfagharian et al. · Industrial Marketing Management · 2018 · 176 citations

Marketing, Positioning (Marketing), Brand Management +10

Customer–customer value co-creation in social media: conceptualization and antecedents

Arash H. Zadeh, Mohammadali Zolfagharian, Charles F. Hofacker · Journal of Strategic Marketing · 2019 · 83 citations

Customer Satisfaction, Ccvcc Intention, Digital Marketing +20

Determinants of medical tourism destination selection process

Mohammadali Zolfagharian, Rajasree K. Rajamma, Iman Naderi et al. · Journal of Hospitality Marketing & Management · 2018 · 61 citations

International Tourism, Destination Management, Domestic Medical Costs +16

The dark side of consumer life in the age of virtual and mobile technology

Mohammadali Zolfagharian, Atefeh Yazdanparast · Journal of Marketing Management · 2017 · 55 citations

Consumer Life, Digital Marketing, Emerging Media +27

Rows per page

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