Rajasree K. Rajamma

Why do shoppers abandon shopping cart? Perceived waiting time, risk, and transaction inconvenience

Rajasree K. Rajamma, Audhesh K. Paswan, Muhammad Muazzem Hossain · Journal of Product & Brand Management · 2009 · 140 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +18

Services purchased at brick and mortar versus online stores, and shopping motivation

Rajasree K. Rajamma, Audhesh K. Paswan, Gopala Ganesh · Journal of Services Marketing · 2007 · 95 citations

Customer Satisfaction, Digital Marketing, Consumer Motivation +20

Dimensions and outcomes of B2B relational exchange: a meta‐analysis

Rajasree K. Rajamma, Mohammad Ali Zolfagharian, Lou E. Pelton · Journal of Business and Industrial Marketing · 2011 · 78 citations

Relationship Marketing, Business-to-business Research, Social Exchange Theory +14

Value co-creation through knowledge exchange in franchising

Audhesh K. Paswan, Derrick E. D’Souza, Rajasree K. Rajamma · Journal of Services Marketing · 2014 · 63 citations

Knowledge Creation, Value Theory, Education +16

Determinants of medical tourism destination selection process

Mohammadali Zolfagharian, Rajasree K. Rajamma, Iman Naderi et al. · Journal of Hospitality Marketing & Management · 2018 · 61 citations

International Tourism, Destination Management, Domestic Medical Costs +16