Concepedia
Statistics
Publications
23
Citations
1K
H-Index
16
Active since
1988
Affiliations
University of North Texas(Current)
Trident University International
Gopala Ganesh is an author at University of North Texas specializing in marketing, business, and management.
Top concepts
MarketingManagementBusinessConsumer ResearchCustomer SatisfactionInteractive MarketingConsumer BehaviorEducationConsumer Decision MakingService Quality
Publications per year
1988–2019
Effects of partitioned country image in the context of brand image and familiarity
Dongdae Lee, Gopala Ganesh · International Marketing Review · 1999 · 220 citations
Consumer Uncertainty, Consumer Research, Brand Strategy +21
Higher Education Institutions: Satisfaction and Loyalty among International Students
Audhesh K. Paswan, Gopala Ganesh · Journal of Marketing for HIGHER EDUCATION · 2009 · 133 citations
Customer Satisfaction, International Students, Consumer Loyalty +15
Services purchased at brick and mortar versus online stores, and shopping motivation
Rajasree K. Rajamma, Audhesh K. Paswan, Gopala Ganesh · Journal of Services Marketing · 2007 · 95 citations
Customer Satisfaction, Digital Marketing, Consumer Motivation +20
Cross-Cultural Interaction Comfort and Service Evaluation
Audhesh K. Paswan, Gopala Ganesh · Journal of International Consumer Marketing · 2005 · 75 citations
Customer Satisfaction, Tourism Management, Hospitality +19
Search quality in the financial services industry: a contingency perspective
Audhesh K. Paswan, Nancy Spears, Ron Hasty et al. · Journal of Services Marketing · 2004 · 54 citations
Financial Perspective, Customer Satisfaction, Quality Factors +14
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