Concepedia

Gopala Ganesh

GG

23

Publications

1K

Citations

16

H-Index

1988

Active since

Affiliations

University of North Texas(Current)

Trident University International

Gopala Ganesh is an author at University of North Texas specializing in marketing, business, and management.

Top concepts

MarketingManagementBusinessConsumer ResearchCustomer SatisfactionInteractive MarketingConsumer BehaviorEducationConsumer Decision MakingService Quality

Publications per year

1988–2019

23

Publications

23

Effects of partitioned country image in the context of brand image and familiarity

Dongdae Lee, Gopala Ganesh · International Marketing Review · 1999 · 220 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +21

Higher Education Institutions: Satisfaction and Loyalty among International Students

Audhesh K. Paswan, Gopala Ganesh · Journal of Marketing for HIGHER EDUCATION · 2009 · 133 citations

Customer Satisfaction, International Students, Consumer Loyalty +15

Services purchased at brick and mortar versus online stores, and shopping motivation

Rajasree K. Rajamma, Audhesh K. Paswan, Gopala Ganesh · Journal of Services Marketing · 2007 · 95 citations

Customer Satisfaction, Digital Marketing, Consumer Motivation +20

Cross-Cultural Interaction Comfort and Service Evaluation

Audhesh K. Paswan, Gopala Ganesh · Journal of International Consumer Marketing · 2005 · 75 citations

Customer Satisfaction, Tourism Management, Hospitality +19

Search quality in the financial services industry: a contingency perspective

Audhesh K. Paswan, Nancy Spears, Ron Hasty et al. · Journal of Services Marketing · 2004 · 54 citations

Financial Perspective, Customer Satisfaction, Quality Factors +14

Rows per page

1–5 of 23