Concepedia

Dongdae Lee

DL

6

Publications

462

Citations

6

H-Index

1999

Active since

Affiliations

Dong-A University(Current)

University of North Texas

New Mexico State University

Dongdae Lee is an author at Dong-A University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchBrand EquityBrand AwarenessBrand ManagementBrand DevelopmentConsumer BehaviorEconomics

Publications per year

1999–2009

6

Publications

6

Effects of partitioned country image in the context of brand image and familiarity

Dongdae Lee, Gopala Ganesh · International Marketing Review · 1999 · 220 citations

Consumer Uncertainty, Consumer Research, Brand Strategy +21

Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research

Michael R. Hyman, Dennis A. Kopf, Dongdae Lee · Journal of Brand Management · 2009 · 119 citations

Brand Equity, Product Labeling, Private Label Brands +10

Hedonic/Functional Congruity Between Stores and Private Label Brands

Dongdae Lee, Michael R. Hyman · The Journal of Marketing Theory and Practice · 2008 · 63 citations

Customer Satisfaction, Brand Equity, Management +11

Effects of Partitioned Country of Origin Information on Buyer Assessment of Binational Products

Dongdae Lee, SangWook Bae · ACR North American Advances · 1999 · 27 citations

Marketing, Economics, International Marketing +13

Outshopping Through the Internet: A Multicountry Investigation

Dongdae Lee, Audhesh K. Paswan, Gopala Ganesh et al. · Journal of Global Marketing · 2009 · 20 citations

Consumer Uncertainty, Internet Science, Digital Marketing +23

Rows per page

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