Concepedia

Dennis A. Kopf

DA

5

Publications

282

Citations

5

H-Index

2007

Active since

Affiliations

New Mexico State University(Current)

University of Wisconsin–Whitewater

Dennis A. Kopf is an author at New Mexico State University specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementEconomicsConsumer ResearchEconomic GrowthEconomic AnalysisCulturePersuasionAdvertising

Publications per year

2007–2011

5

Publications

5

Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research

Michael R. Hyman, Dennis A. Kopf, Dongdae Lee · Journal of Brand Management · 2009 · 119 citations

Brand Equity, Product Labeling, Private Label Brands +10

Anti‐consumption in East Germany: consumer resistance to hyperconsumption

Pia A. Albinsson, Marco Wolf, Dennis A. Kopf · Journal of Consumer Behaviour · 2010 · 100 citations

Sustainable Consumption, Consumer Research, Consumption Resistance +16

Advertising's Unintended Consequence

Dennis A. Kopf, Ivonne M. Torres, Carl E. Enomoto · Journal of Advertising · 2011 · 40 citations

Advertising Expenditures, Economics, Advertising +11

Endogenous growth theory applied: Strategies for university R&D

Dennis A. Kopf · Journal of Business Research · 2007 · 13 citations

Productivity, Economics, Economic Development +5

The Good, the Bad and the Ugly: Dialogical Ethics and Market Information

Dennis A. Kopf, Ivonne M. Torres · Journal of Business Ethics · 2010 · 10 citations

Advertising Ethics, Market Information, Management +8

Rows per page

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