Concepedia

Ivonne M. Torres

IM

29

Publications

958

Citations

18

H-Index

2002

Active since

Affiliations

New Mexico State University(Current)

Morgan State University

Middle Georgia State College

Georgia State University

St. Cloud State University

Ivonne M. Torres is an author at New Mexico State University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchAdvertisingConsumer BehaviorBrand AwarenessCultureBrand EquityMarketing CommunicationInteractive Marketing

Publications per year

2002–2022

29

Publications

29

Creativity Via Cartoon Spokespeople In Print Ads: Capitalizing on the Distinctiveness Effect

Robert S. Heiser, Jeremy J. Sierra, Ivonne M. Torres · Journal of Advertising · 2008 · 95 citations

Digital Marketing, Targeted Advertising, Consumer Research +23

Identification Effects on Advertising Response: The Moderating Role of Involvement

Ivonne M. Torres, Elten Briggs · Journal of Advertising · 2007 · 84 citations

Behavioral Sciences, Advertising, Hispanic-targeted Advertising +15

Using a Model's Apparent Ethnicity to Influence Viewer Responses to Print Ads: A Social Identity Theory Perspective

Jeremy J. Sierra, Michael R. Hyman, Ivonne M. Torres · Journal of Current Issues & Research in Advertising · 2009 · 78 citations

Ethnicity, Apparent Ethnicity, Digital Marketing +26

Consumer Attitudes Toward Social Network Advertising

Cuauhtémoc Luna‐Nevarez, Ivonne M. Torres · Journal of Current Issues & Research in Advertising · 2015 · 75 citations

Customer Satisfaction, Digital Marketing, Targeted Advertising +18

The Effects of Warning-Label Placement in Print ADS: A Social Contract Perspective

Ivonne M. Torres, Jeremy J. Sierra, Robert S. Heiser · Journal of Advertising · 2007 · 68 citations

Targeted Advertising, Consumer Research, Communication +19

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