Concepedia

Robert S. Heiser

RS

9

Publications

343

Citations

9

H-Index

2006

Active since

Affiliations

University of Southern Maine(Current)

Texas State University

Utah Valley University

New Mexico State University

Robert S. Heiser is an author at University of Southern Maine specializing in management, consumer research, and marketing.

Top concepts

ManagementMarketingConsumer ResearchArtsCommunicationConsumer BehaviorJournalismBrand AwarenessInteractive MarketingMarketing Communication

Publications per year

2006–2012

9

Publications

9

Creativity Via Cartoon Spokespeople In Print Ads: Capitalizing on the Distinctiveness Effect

Robert S. Heiser, Jeremy J. Sierra, Ivonne M. Torres · Journal of Advertising · 2008 · 95 citations

Digital Marketing, Targeted Advertising, Consumer Research +23

The Effects of Warning-Label Placement in Print ADS: A Social Contract Perspective

Ivonne M. Torres, Jeremy J. Sierra, Robert S. Heiser · Journal of Advertising · 2007 · 68 citations

Targeted Advertising, Consumer Research, Communication +19

Exploring Determinants and Effects of Shared Responsibility in Service Exchanges

Jeremy J. Sierra, Robert S. Heiser, Shaun McQuitty · The Journal of Marketing Theory and Practice · 2009 · 56 citations

Customer Satisfaction, Consumer Research, Service Inseparability +19

Consumer racial profiling in retail environments: A longitudinal analysis of the impact on brand image

Jeremy J. Sierra, Robert S. Heiser, Jerome D. Williams et al. · Journal of Brand Management · 2010 · 42 citations

Marketing, Consumer Racial Profiling, Consumer Study +8

Social media posters and lurkers: The impact on team identification and game attendance in minor league baseball

Jo Williams, Robert S. Heiser, Susan J. Chinn · Journal of Direct Data and Digital Marketing Practice · 2012 · 27 citations · Full text

Team Identification, Fan Loyalty, Social Media +9

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