Concepedia

Shaun McQuitty

SM

22

Publications

2.1K

Citations

18

H-Index

1994

Active since

Affiliations

Athabasca University(Current)

New Mexico State University

University of Southern Mississippi

Florida State University-Panama

Shaun McQuitty is an author at Athabasca University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionSocial SciencesInteractive MarketingBehavioral Decision MakingPsychology

Publications per year

1994–2022

22

Publications

22

Statistical power and structural equation models in business research

Shaun McQuitty · Journal of Business Research · 2003 · 369 citations

Organizational Characteristic, Management, Business +3

Service providers and customers: social exchange theory and service loyalty

Jeremy J. Sierra, Shaun McQuitty · Journal of Services Marketing · 2005 · 276 citations

Service Provider, Customer Satisfaction, Service Loyalty +19

Attitudes and Emotions as Determinants of Nostalgia Purchases: An Application of Social Identity Theory

Jeremy J. Sierra, Shaun McQuitty · The Journal of Marketing Theory and Practice · 2007 · 247 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +20

Digital marketing adoption and success for small businesses

Wendy Ritz, Marco Wolf, Shaun McQuitty · Journal of Research in Interactive Marketing · 2019 · 206 citations

Customer Satisfaction, Digital Business, Innovation Adoption +20

Understanding the do-it-yourself consumer: DIY motivations and outcomes

Marco Wolf, Shaun McQuitty · AMS Review · 2011 · 203 citations

Consumer Decision Making, Behavioral Decision Making, Consumer Study +7

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