Lou E. Pelton

How consumers may justify inappropriate behavior in market settings: An application on the techniques of neutralization

David Strutton, Scott J. Vitell, Lou E. Pelton · Journal of Business Research · 1994 · 196 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +11

Factors affecting Mexican college students' purchase intention toward a US apparel brand

Min‐Young Lee, Youn‐Kyung Kim, Lou E. Pelton et al. · Journal of Fashion Marketing and Management · 2008 · 98 citations

Us Apparel Brand, Consumer Study, Brand Strategy +22

The Relationship Between Psychological Climate And Salesperson-Sales Manager Trust in Sales Organizations

David Strutton, Lou E. Pelton, James R. Lumpkin · Journal of Personal Selling and Sales Management · 1993 · 97 citations · Full text

Work Attitude, Customer Satisfaction, Employee Attitude +15

Toward a Synthesized Framework of Relational Commitment: Implications for Marketing Channel Theory and Practice

David Rylander, David Strutton, Lou E. Pelton · The Journal of Marketing Theory and Practice · 1997 · 88 citations

Customer Satisfaction, Relational Commitment, Consumer Research +16

Dimensions and outcomes of B2B relational exchange: a meta‐analysis

Rajasree K. Rajamma, Mohammad Ali Zolfagharian, Lou E. Pelton · Journal of Business and Industrial Marketing · 2011 · 78 citations

Relationship Marketing, Business-to-business Research, Social Exchange Theory +14