Concepedia
Statistics
Publications
37
Citations
1.6K
H-Index
23
Active since
1993
Affiliations
University of North Texas(Current)
Southwestern University
Fairfield University
University of Wisconsin–Whitewater
University of Mississippi
Lou E. Pelton is an author at University of North Texas specializing in business, management, and marketing.
Top concepts
ManagementBusinessMarketingConsumer ResearchConsumer BehaviorCustomer SatisfactionConsumer Decision MakingConsumer CultureBrandingBrand Strategy
Publications per year
1993–2021
How consumers may justify inappropriate behavior in market settings: An application on the techniques of neutralization
David Strutton, Scott J. Vitell, Lou E. Pelton · Journal of Business Research · 1994 · 196 citations
Customer Satisfaction, Behavioral Decision Making, Consumer Study +11
Factors affecting Mexican college students' purchase intention toward a US apparel brand
Min‐Young Lee, Youn‐Kyung Kim, Lou E. Pelton et al. · Journal of Fashion Marketing and Management · 2008 · 98 citations
Us Apparel Brand, Consumer Study, Brand Strategy +22
The Relationship Between Psychological Climate And Salesperson-Sales Manager Trust in Sales Organizations
David Strutton, Lou E. Pelton, James R. Lumpkin · Journal of Personal Selling and Sales Management · 1993 · 97 citations · Full text
Work Attitude, Customer Satisfaction, Employee Attitude +15
Toward a Synthesized Framework of Relational Commitment: Implications for Marketing Channel Theory and Practice
David Rylander, David Strutton, Lou E. Pelton · The Journal of Marketing Theory and Practice · 1997 · 88 citations
Customer Satisfaction, Relational Commitment, Consumer Research +16
Dimensions and outcomes of B2B relational exchange: a meta‐analysis
Rajasree K. Rajamma, Mohammad Ali Zolfagharian, Lou E. Pelton · Journal of Business and Industrial Marketing · 2011 · 78 citations
Relationship Marketing, Business-to-business Research, Social Exchange Theory +14
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