Concepedia

David Rylander

DR

4

Publications

413

Citations

4

H-Index

1993

Active since

Affiliations

Kean University(Current)

David Rylander is an author at Kean University specializing in marketing strategy, business, and management.

Top concepts

BusinessEducationMarketingManagementHigher EducationConsumer ResearchMarketing StrategyLearningE-learningSustainability

Publications per year

1993–2018

4

Publications

4

Strategic green marketing

Stephen W. McDaniel, David Rylander · Journal of Consumer Marketing · 1993 · 264 citations

Green Marketing, Environmental Programs, Green Innovation +17

Toward a Synthesized Framework of Relational Commitment: Implications for Marketing Channel Theory and Practice

David Rylander, David Strutton, Lou E. Pelton · The Journal of Marketing Theory and Practice · 1997 · 88 citations

Customer Satisfaction, Relational Commitment, Consumer Research +16

Efficiency of Online vs. Offline Learning: A Comparison of Inputs and Outcomes

Shweta Singh, David Rylander, Tina C. Mims · 2012 · 32 citations

E-learning, Offline Learning, Education +17

Understanding credit card payment behavior among college students

Shweta Singh, David Rylander, Tina C. Mims · Journal of Financial Services Marketing · 2018 · 29 citations

Student Retention, Behavioral Sciences, College Students +5

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