Concepedia

Stephen W. McDaniel

SW

Statistics

Publications

24

Citations

2.1K

H-Index

18

Active since

1980

Affiliations

Texas A&M University(Current)

Stephen W. McDaniel is an author at Texas A&M University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessMarketing StrategyMarketing CommunicationConsumer BehaviorCustomer SatisfactionMarketing ManagementAdvertising

Publications per year

1980–2004

24

Publications

24

Consumer religiosity and retail store evaluative criteria

Stephen W. McDaniel, John Burnett · Journal of the Academy of Marketing Science · 1990 · 516 citations

Consumer Religiosity, Consumer Study, Management +4

Marketing Strategy Implications of the Miles and Snow Strategic Typology

Stephen W. McDaniel, James W. Kolari · Journal of Marketing · 1987 · 420 citations

Economics, Economy Marketing, Management +10

Strategic green marketing

Stephen W. McDaniel, David Rylander · Journal of Consumer Marketing · 1993 · 264 citations

Green Marketing, Environmental Programs, Green Innovation +17

Marketing Strategy Implications of the Miles and Snow Strategic Typology

Stephen W. McDaniel, James W. Kolari · Journal of Marketing · 1987 · 184 citations

Economics, Economy Marketing, Management +10

Consumer Religiosity and Retail Store Evaluative Criteria

Stephen W. McDaniel, John Burnett · Journal of the Academy of Marketing Science · 1990 · 130 citations

Consumer Religiosity, Consumer Study, Management +4

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