Concepedia
Statistics
Publications
19
Citations
1.1K
H-Index
17
Active since
2008
Affiliations
University of Kentucky(Current)
University of Tennessee at Knoxville
University of North Texas
Oklahoma State University
Min‐Young Lee is an author at University of Kentucky specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchConsumer BehaviorCustomer SatisfactionConsumer Decision MakingDigital MarketingFashionPurchase Intention
Publications per year
2008–2020
Shopping value in online auctions: Their antecedents and outcomes
Min‐Young Lee, Youn‐Kyung Kim, Ann Fairhurst · Journal of Retailing and Consumer Services · 2008 · 130 citations
Electronic Marketplace, Electronic Auction, Digital Marketing +6
The Role of Perceived Consumer Effectiveness and Motivational Attitude on Socially Responsible Purchasing Behavior in South Korea
Scarlett Wesley, Min‐Young Lee, Eun Young Kim · Journal of Global Marketing · 2012 · 107 citations
Factors affecting Mexican college students' purchase intention toward a US apparel brand
Min‐Young Lee, Youn‐Kyung Kim, Lou E. Pelton et al. · Journal of Fashion Marketing and Management · 2008 · 98 citations
Us Apparel Brand, Consumer Study, Brand Strategy +22
Shopping value orientation: Conceptualization and measurement
Youn‐Kyung Kim, Min‐Young Lee, Soo-Hee Park · Journal of Business Research · 2012 · 92 citations
Customer Satisfaction, Value Orientation, Management +7
The perceived importance of core soft skills between retailing and tourism management students, faculty and businesses
Scarlett Wesley, Vanessa P. Jackson, Min‐Young Lee · Employee Relations · 2017 · 88 citations
Customer Experience, Customer Satisfaction, Tourism Management +24
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