Eun Young Kim

Apparel product attributes, web browsing, and e-impulse buying on shopping websites

Eun Joo Park, Eun Young Kim, Venessa Funches et al. · Journal of Business Research · 2011 · 537 citations

Online Customer Behavior, E-commerce, Interactive Marketing +10

Green marketing' functions in building corporate image in the retail setting

Eunju Ko, Yoo Kyung Hwang, Eun Young Kim · Journal of Business Research · 2012 · 270 citations

Green Marketing, Corporate Image, Business +9

The Role of Perceived Consumer Effectiveness and Motivational Attitude on Socially Responsible Purchasing Behavior in South Korea

Scarlett Wesley, Min‐Young Lee, Eun Young Kim · Journal of Global Marketing · 2012 · 107 citations

The Role of Fashion Brand Authenticity in Product Management: A Holistic Marketing Approach

Hyeonyoung Choi, Eunju Ko, Eun Young Kim et al. · Journal of Product Innovation Management · 2014 · 96 citations

Customer Satisfaction, Brand Strategy, Consumer Research +19

Modeling Brand Equity of a U.S. Apparel Brand as Perceived by Generation Y Consumers in the Emerging Korean Market

Eun Young Kim, Dee K. Knight, Lou E. Pelton · Clothing and Textiles Research Journal · 2009 · 54 citations

U.s. Apparel Brand, Consumer Research, Brand Strategy +20