Concepedia

Dee K. Knight

DK

16

Publications

1.1K

Citations

13

H-Index

2005

Active since

Affiliations

University of North Texas(Current)

University of Tennessee at Knoxville

University of Kentucky

Dee K. Knight is an author at University of North Texas specializing in marketing, management, and consumer behavior.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessBrand AwarenessPurchase IntentionCustomer SatisfactionFashionBranding

Publications per year

2005–2023

16

Publications

16

Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention: a facebook perspective

Kelley Cours Anderson, Dee K. Knight, Sanjukta Pookulangara et al. · Journal of Retailing and Consumer Services · 2014 · 232 citations

Customer Satisfaction, Online Customer Behavior, Facebook Perspective +14

Japanese consumers' need for uniqueness

Dee K. Knight, Eun-Young Kim · Journal of Fashion Marketing and Management · 2007 · 184 citations

Japanese History, East Asian Studies, Us Apparel Brand +25

Generation Y employees' retail work experience: The mediating effect of job characteristics

Hae Jung Kim, Dee K. Knight, Christy Crutsinger · Journal of Business Research · 2008 · 173 citations

Customer Satisfaction, Employee Attitude, Organizational Communication +13

Factors affecting Mexican college students' purchase intention toward a US apparel brand

Min‐Young Lee, Youn‐Kyung Kim, Lou E. Pelton et al. · Journal of Fashion Marketing and Management · 2008 · 98 citations

Us Apparel Brand, Consumer Study, Brand Strategy +22

Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and Japan

Min‐Young Lee, Dee K. Knight, Youn‐Kyung Kim · Journal of Product & Brand Management · 2008 · 87 citations

International Marketing, Domestic Brands, Brand Strategy +23

Rows per page

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