Concepedia

Eun-Young Kim

EK

Statistics

Publications

2

Citations

634

H-Index

2

Active since

2006

Affiliations

University of North Texas(Current)

Eun-Young Kim is an author at University of North Texas specializing in consumer research, brand strategy, and psychology.

Top concepts

MarketingManagementPsychologyBrand StrategyBrand ManagementConsumer BehaviorConsumer ResearchPurchase IntentionArtsCulture

Publications per year

2006–2007

2

Publications

2

A structural model of fashion‐oriented impulse buying behavior

Eun Joo Park, Eun-Young Kim, Judith C. Forney · Journal of Fashion Marketing and Management · 2006 · 450 citations

Consumer Motivation, Consumer Study, Consumer Research +20

Japanese consumers' need for uniqueness

Dee K. Knight, Eun-Young Kim · Journal of Fashion Marketing and Management · 2007 · 184 citations

Japanese History, East Asian Studies, Us Apparel Brand +25

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