Concepedia

Hyeonyoung Choi

HC

2

Publications

132

Citations

2

H-Index

2012

Active since

Affiliations

Yonsei University(Current)

Hyeonyoung Choi is an author at Yonsei University specializing in fashion, consumer research, and body image.

Top concepts

Publications per year

2012–2014

2

Publications

2

The Role of Fashion Brand Authenticity in Product Management: A Holistic Marketing Approach

Hyeonyoung Choi, Eunju Ko, Eun Young Kim et al. · Journal of Product Innovation Management · 2014 · 96 citations

, , +19

Fashion's role in visualizing physical and psychological transformations in movies

Hyeonyoung Choi, Eunju Ko, Carol M. Megehee · Journal of Business Research · 2012 · 36 citations

, , +3

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