Carol M. Megehee - Concepedia

Author

Carol M. Megehee

Also Known As

CAROL M. MEGEHEE, CAROL MURPHEY MEGEHEE, Carol M Megehee, Carol M. Megehee, Carol Megehee, Carol Murphey Megehee, Megehee, Carol M., Ogle, Alfred

Publications

1.1K

Citations

H-Index

121

Concepts

All Affiliations

Coastal Carolina University Conway School of Landscape Design Yonsei University Samsung (South Korea)University of South Alabama

About

Carol M. Megehee is an author at Coastal Carolina University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	12	14	702
2	Business	7	7	402
3	Arts	6	6	251
4	Education	3	3	92
5	Language Studies	2	2	79

Carol M. Megehee

Publications

Citations

H-Index

Page 1

	Year	Citations
Fashion marketing of luxury brands: Recent research issues and contributions Eunju Ko, Carol M. Megehee Journal of Business Research MarketingLuxuryFashion MarketingLuxury Brand ManagementFashion	2011	148
Social benefits of brand logos in presentation of self in cross and same gender influence contexts Jieun Lee, Eunju Ko, Carol M. Megehee Journal of Business Research Social IdentityAdvertisingBrand EquityPersonal BrandingBrand Logos	2015	94
Creating visual narrative art for decoding stories that consumers and brands tell Carol M. Megehee, Arch G. Woodside Psychology and Marketing Complementary StoriesNarrative And IdentityCinematic StorytellingMedia StudiesVisual Narrative Art	2010	77
Applying complexity theory: A primer for identifying and modeling firm anomalies Arch G. Woodside, Gábor Nagy, Carol M. Megehee Journal of Innovation & Knowledge	2017	72
Consumer enactments of archetypes using luxury brands Carol M. Megehee, Deborah F. Spake Journal of Business Research MarketingLuxuryConsumer CultureLuxury Brand ManagementConsumer Enactments	2011	69
Consumer sociability and service provider expertise influence on service relationship success Deborah F. Spake, Carol M. Megehee Journal of Services Marketing Service ProviderCustomer SatisfactionCustomer ExperienceConsumer ResearchService Quality	2010	65
Advancing consumer behaviour theory in tourism via visual narrative art Arch G. Woodside, Carol M. Megehee International Journal of Tourism Research Tourism ManagementCultural TourismPopular CultureNarrative RepresentationVisual Iconic Symbols	2009	57
Culture, religiosity, and economic configural models explaining tipping-behavior prevalence across nations Graham Ferguson, Carol M. Megehee, Arch G. Woodside Tourism Management CultureEconomic Configural ModelsSocietal InfluenceSocial ImpactSociology	2017	56
When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands Yookyung Hwang, Eunju Ko, Carol M. Megehee Journal of Business Research EconomicsLuxuryManipulated DesiresManagementBusiness	2013	47
The Impact of Perceived Peer Behavior, Probable Detection and Punishment Severity on Student Cheating Behavior Carol M. Megehee, Deborah F. Spake Marketing Education Review Punishment SeveritySocial PsychologyEducational PsychologyConsumer ResearchEducation	2008	41

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