Concepedia

Carol M. Megehee

CM

21

Publications

1K

Citations

18

H-Index

2003

Active since

Affiliations

Coastal Carolina University(Current)

Conway School of Landscape Design

Yonsei University

Samsung (South Korea)

University of South Alabama

Carol M. Megehee is an author at Coastal Carolina University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessAdvertisingArtsBrand AwarenessConsumer BehaviorCulturePersuasion

Publications per year

2003–2019

21

Publications

21

Fashion marketing of luxury brands: Recent research issues and contributions

Eunju Ko, Carol M. Megehee · Journal of Business Research · 2011 · 148 citations

Marketing, Luxury, Fashion Marketing +10

Social benefits of brand logos in presentation of self in cross and same gender influence contexts

Jieun Lee, Eunju Ko, Carol M. Megehee · Journal of Business Research · 2015 · 94 citations

Social Identity, Advertising, Brand Equity +10

Creating visual narrative art for decoding stories that consumers and brands tell

Carol M. Megehee, Arch G. Woodside · Psychology and Marketing · 2010 · 77 citations

Complementary Stories, Narrative And Identity, Cinematic Storytelling +25

Applying complexity theory: A primer for identifying and modeling firm anomalies

Arch G. Woodside, Gábor Nagy, Carol M. Megehee · Journal of Innovation & Knowledge · 2017 · 72 citations · Full text

Consumer enactments of archetypes using luxury brands

Carol M. Megehee, Deborah F. Spake · Journal of Business Research · 2011 · 69 citations

Marketing, Luxury, Consumer Culture +11

Rows per page

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