Concepedia
Statistics
Publications
13
Citations
815
H-Index
12
Active since
2001
Affiliations
University of Eastern Finland(Current)
Corvinus University of Budapest
Institut National de la Statistique et des Etudes Economiques
Coastal Carolina University
Gábor Nagy is an author at University of Eastern Finland specializing in business, management, and business strategy.
Top concepts
BusinessManagementBusiness StrategyStrategic ManagementStrategyMarketingBrand DevelopmentCustomer SatisfactionFinanceInnovation
Publications per year
2001–2022
The effect of strategic orientations on business performance in SMEs
Tommi Laukkanen, Gábor Nagy, Saku Hirvonen et al. · International Marketing Review · 2013 · 184 citations
Customer Satisfaction, Firm Performance, Brand Strategy +19
Trust and commitment within a virtual brand community: The mediating role of brand relationship quality
Houcine Akrout, Gábor Nagy · Information & Management · 2018 · 178 citations
Relationship Marketing, Customer Satisfaction, Brand Equity +12
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Helen Reijonen, Saku Hirvonen, Gábor Nagy et al. · Industrial Marketing Management · 2015 · 114 citations
Entrepreneurial Innovation, B2b Branding, Management +9
Customer-centric strategy driving innovativeness and business growth in international markets
Sasu Tuominen, Helen Reijonen, Gábor Nagy et al. · International Marketing Review · 2022 · 84 citations · Full text
Customer Satisfaction, Business-to-business Research, Digital Marketing +22
Applying complexity theory: A primer for identifying and modeling firm anomalies
Arch G. Woodside, Gábor Nagy, Carol M. Megehee · Journal of Innovation & Knowledge · 2017 · 72 citations · Full text
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