Concepedia

Saku Hirvonen

SH

10

Publications

677

Citations

10

H-Index

2013

Active since

Affiliations

University of Eastern Finland(Current)

Corvinus University of Budapest

Saku Hirvonen is an author at University of Eastern Finland specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBrand ManagementBrand DevelopmentBusiness StrategyBrand EquityBrand StrategyBrand AwarenessStrategic Management

Publications per year

2013–2019

10

Publications

10

The effect of strategic orientations on business performance in SMEs

Tommi Laukkanen, Gábor Nagy, Saku Hirvonen et al. · International Marketing Review · 2013 · 184 citations

Customer Satisfaction, Firm Performance, Brand Strategy +19

The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets

Helen Reijonen, Saku Hirvonen, Gábor Nagy et al. · Industrial Marketing Management · 2015 · 114 citations

Entrepreneurial Innovation, B2b Branding, Management +9

Brand orientation in small firms: an empirical test of the impact on brand performance

Saku Hirvonen, Tommi Laukkanen · Journal of Strategic Marketing · 2013 · 83 citations

Customer Satisfaction, Brand Identity, Brand Equity +14

SME brand identity: its components, and performance effects

Timo Muhonen, Saku Hirvonen, Tommi Laukkanen · Journal of Product & Brand Management · 2017 · 63 citations

Marketing, Customer Satisfaction, Personal Branding +14

Does market orientation pay off without brand orientation? A study of small business entrepreneurs

Tommi Laukkanen, Sasu Tuominen, Helen Reijonen et al. · Journal of Marketing Management · 2015 · 60 citations

Market Orientation, Small Business Entrepreneurs, Brand Equity +14

Rows per page

1–5 of 10