Concepedia

Helen Reijonen

HR

24

Publications

1.7K

Citations

21

H-Index

2006

Active since

Affiliations

University of Eastern Finland(Current)

Finland University

Corvinus University of Budapest

Helen Reijonen is an author at University of Eastern Finland specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingStrategic ManagementBusiness StrategyMarketing StrategyCustomer SatisfactionStrategyEntrepreneurshipMarketing Management

Publications per year

2006–2022

24

Publications

24

Perception of success and its effect on small firm performance

Helen Reijonen, Raija Komppula · Journal of Small Business and Enterprise Development · 2007 · 261 citations

Customer Satisfaction, Tourism Performance, Firm Performance +21

The effect of strategic orientations on business performance in SMEs

Tommi Laukkanen, Gábor Nagy, Saku Hirvonen et al. · International Marketing Review · 2013 · 184 citations

Customer Satisfaction, Firm Performance, Brand Strategy +19

The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets

Helen Reijonen, Saku Hirvonen, Gábor Nagy et al. · Industrial Marketing Management · 2015 · 114 citations

Entrepreneurial Innovation, B2b Branding, Management +9

Are Growing SMEs More Market-Oriented and Brand-Oriented?

Helen Reijonen, Tommi Laukkanen, Raija Komppula et al. · Journal of Small Business Management · 2012 · 106 citations

Marketing, Brand Orientation, Management +10

Do all SMEs practise same kind of marketing?

Helen Reijonen · Journal of Small Business and Enterprise Development · 2010 · 101 citations

Customer Satisfaction, Findings Marketing, Small Business Marketing +10

Rows per page

1–5 of 24