Concepedia

Raija Komppula

RK

32

Publications

2.1K

Citations

23

H-Index

2006

Active since

Affiliations

University of Eastern Finland(Current)

Finland University

The University of Western Australia

Raija Komppula is an author at University of Eastern Finland specializing in business, tourism, and management.

Top concepts

BusinessTourismMarketingManagementCustomer SatisfactionDestination MarketingMarketing StrategyCultureQuality Of LifeStrategic Management

Publications per year

2006–2023

32

Publications

32

The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination – A case study

Raija Komppula · Tourism Management · 2013 · 361 citations

Rural Tourism Destination, Entrepreneurial Innovation, Entrepreneurial Phenomenon +10

Perception of success and its effect on small firm performance

Helen Reijonen, Raija Komppula · Journal of Small Business and Enterprise Development · 2007 · 261 citations

Customer Satisfaction, Tourism Performance, Firm Performance +21

Rural Wellbeing Tourism: Motivations and Expectations

Juho Pesonen, Raija Komppula · Journal of Hospitality and Tourism Management · 2010 · 144 citations

Rural Wellbeing Tourism, Destination Marketing, Business +4

Using ski destination choice criteria to segment Finnish ski resort customers

Henna Konu, Tommi Laukkanen, Raija Komppula · Tourism Management · 2010 · 142 citations

Marketing, Customer Satisfaction, Route Choice +14

Understanding the relationship between push and pull motivations in rural tourism

Juho Pesonen, Raija Komppula, Christopher Kronenberg et al. · Tourism Review · 2011 · 132 citations

Customer Satisfaction, Tourism Management, Tourism Performance +17

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