1
Publications
63
Citations
1
H-Index
2017
Active since
Affiliations
University of Eastern Finland(Current)
Timo Muhonen is an author at University of Eastern Finland specializing in brand equity, customer satisfaction, and brand strategy.
Top concepts
BusinessMarketingManagementBrand EquityBrand StrategyBrand AwarenessBrand ManagementBrand DevelopmentBrand PositioningBusiness Strategy
Publications per year
2017–2017
1
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