Sasu Tuominen

Are Growing SMEs More Market-Oriented and Brand-Oriented?

Helen Reijonen, Tommi Laukkanen, Raija Komppula et al. · Journal of Small Business Management · 2012 · 106 citations

Marketing, Brand Orientation, Management +10

Customer-centric strategy driving innovativeness and business growth in international markets

Sasu Tuominen, Helen Reijonen, Gábor Nagy et al. · International Marketing Review · 2022 · 84 citations · Full text

Customer Satisfaction, Business-to-business Research, Digital Marketing +22

Does market orientation pay off without brand orientation? A study of small business entrepreneurs

Tommi Laukkanen, Sasu Tuominen, Helen Reijonen et al. · Journal of Marketing Management · 2015 · 60 citations

Market Orientation, Small Business Entrepreneurs, Brand Equity +14

Are growth-oriented SMEs more likely to adopt market and brand orientations?

Helen Reijonen, Szandra Párdányi, Sasu Tuominen et al. · Journal of Small Business and Enterprise Development · 2014 · 28 citations

Brand Strategy, Are Growth-oriented Smes, Brand Orientation +17

The internal branding process and financial performance in service companies: An examination of the required steps

Sasu Tuominen, Saku Hirvonen, Helen Reijonen et al. · Journal of Brand Management · 2016 · 27 citations

Marketing, Customer Satisfaction, Personal Branding +13