Social benefits of brand logos in presentation of self in cross and same gender influence contexts

The Presentation of Self in Everyday Life.

Kaspar D. Naegele, Erving Goffman · American Sociological Review · 1956 · 26.2K citations

Social Sciences, Psychology, Social Psychology +14

Possessions and the Extended Self

Russell W. Belk · Journal of Consumer Research · 1988 · 8.7K citations

Social Sciences, Marketing, Psychology +14

Mate selection—A selection for a handicap

Amotz Zahavi · Journal of Theoretical Biology · 1975 · 5.3K citations

Life Sciences, Behavioral Sciences, Psychology +10

Dimensions of Brand Personality

Jennifer Aaker · Journal of Marketing Research · 1997 · 4.7K citations

Business, Marketing, Psychology +17

Handbook of Social Psychology

Elizabeth G. Menaghan · Contemporary Sociology A Journal of Reviews · 2004 · 2.8K citations

Social Sciences, Psychology, Social Psychology +12