Concepedia

Pramod Iyer

PI

23

Publications

1.1K

Citations

16

H-Index

2015

Active since

Affiliations

University of North Texas(Current)

The University of Texas Rio Grande Valley

Eastern Washington University

Middle Tennessee State University

Jones College

Pramod Iyer is an author at University of North Texas specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementConsumer ResearchCustomer SatisfactionBrand ManagementBrand StrategyConsumer BehaviorBrand EquityBrand Awareness

Publications per year

2015–2023

23

Publications

23

Market orientation, positioning strategy and brand performance

Pramod Iyer, Arezoo Davari, Mohammadali Zolfagharian et al. · Industrial Marketing Management · 2018 · 176 citations

Marketing, Positioning (Marketing), Brand Management +10

Investigating the effectiveness of retailers’ mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective

Pramod Iyer, Arezoo Davari, Amaradri Mukherjee · Journal of Retailing and Consumer Services · 2018 · 120 citations

Customer Satisfaction, Congruency Perspective, Consumer Decision Making +13

Personal level antecedents of eWOM and purchase intention, on social networking sites

Abdullah Alhidari, Pramod Iyer, Audhesh K. Paswan · Journal of Customer Behaviour · 2015 · 113 citations

Customer Satisfaction, Online Customer Behavior, Behavioral Decision Making +14

Determinants of brand performance: the role of internal branding

Pramod Iyer, Arezoo Davari, Audhesh K. Paswan · Journal of Brand Management · 2018 · 87 citations

Marketing, Brand Positioning, Management +9

Opportunism, governance structure and relational norms: An interactive perspective

Audhesh K. Paswan, Tanawat Hirunyawipada, Pramod Iyer · Journal of Business Research · 2017 · 70 citations

Democracy, Governance Framework, Relational Norms +2

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