Pramod Iyer

Market orientation, positioning strategy and brand performance

Pramod Iyer, Arezoo Davari, Mohammadali Zolfagharian et al. · Industrial Marketing Management · 2018 · 185 citations

Business, Marketing, Marketing Management +14

Investigating the effectiveness of retailers’ mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective

Pramod Iyer, Arezoo Davari, Amaradri Mukherjee · Journal of Retailing and Consumer Services · 2018 · 124 citations

Business, Marketing, Marketing Management +16

Personal level antecedents of eWOM and purchase intention, on social networking sites

Abdullah Alhidari, Pramod Iyer, Audhesh K. Paswan · Journal of Customer Behaviour · 2015 · 113 citations

Business, Marketing, Marketing Management +16

Determinants of brand performance: the role of internal branding

Pramod Iyer, Arezoo Davari, Audhesh K. Paswan · Journal of Brand Management · 2018 · 90 citations

Business, Marketing, Marketing Management +11

Opportunism, governance structure and relational norms: An interactive perspective

Audhesh K. Paswan, Tanawat Hirunyawipada, Pramod Iyer · Journal of Business Research · 2017 · 72 citations

Management, Organization Studies, Organizational Behavior +13