Amaradri Mukherjee

Investigating the effectiveness of retailers’ mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective

Pramod Iyer, Arezoo Davari, Amaradri Mukherjee · Journal of Retailing and Consumer Services · 2018 · 120 citations

Customer Satisfaction, Congruency Perspective, Consumer Decision Making +13

The Perfect Fit: The Moderating Role of Selling Cues on Hedonic and Utilitarian Product Types

Gopal Das, Amaradri Mukherjee, Ronn J. Smith · Journal of Retailing · 2018 · 109 citations

Customer Satisfaction, Behavioral Sciences, Utilitarian Product Types +12

A COOL Effect: The Direct and Indirect Impact of Country-of-Origin Disclosures on Purchase Intentions for Retail Food Products

Christopher Berry, Amaradri Mukherjee, Scot Burton et al. · Journal of Retailing · 2015 · 93 citations

Economics, Food Marketing, Advertising +12

Regular Price $299; Pre-order Price $199: Price Promotion for a Pre-ordered Product and the Moderating Role of Temporal Orientation

Amaradri Mukherjee, Subhash Jha, Ronn J. Smith · Journal of Retailing · 2016 · 29 citations

Behavioral Sciences, Pricing Policy, Behavioral Decision Making +11

The smartness paradox: the moderating effect of brand quality reputation on consumers' reactions to RFID-based smart fitting rooms

Amaradri Mukherjee, Ronn J. Smith, Anna M. Turri · Journal of Business Research · 2018 · 29 citations

Customer Satisfaction, User Perception, Consumer Study +11