Concepedia

Subhash Jha

SJ

Statistics

Publications

27

Citations

1.3K

H-Index

22

Active since

2009

Affiliations

University of Memphis(Current)

University of Nottingham Ningbo China

Indian Institute of Management Udaipur

Purdue University Northwest

East Tennessee State University

Subhash Jha is an author at University of Memphis specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessCustomer SatisfactionConsumer BehaviorInteractive MarketingBehavioral ScienceBehavioral Decision MakingService Quality

Publications per year

2009–2022

27

Publications

27

Green hotel adoption: a personal choice or social pressure?

M.S. Balaji, Yangyang Jiang, Subhash Jha · International Journal of Contemporary Hospitality Management · 2019 · 149 citations

Family Medicine, Customer Satisfaction, Consumer Research +22

Together we tango: Value facilitation and customer participation in Airbnb

Yangyang Jiang, M.S. Balaji, Subhash Jha · International Journal of Hospitality Management · 2019 · 121 citations

Customer Satisfaction, Destination Marketing, Digital Marketing +10

Letting go or getting back: How organization culture shapes frontline employee response to customer incivility

M.S. Balaji, Yangyang Jiang, Gurbir Singh et al. · Journal of Business Research · 2020 · 103 citations

Employee Involvement, Customer Satisfaction, Organization Culture +12

Are cynical customers satisfied differently? Role of negative inferred motive and customer participation in service recovery

M.S. Balaji, Subhash Jha, Aditi Sarkar Sengupta et al. · Journal of Business Research · 2018 · 83 citations

Customer Satisfaction, Behavioral Decision Making, Negative Inferred Motive +14

Nanoinfluencer marketing: How message features affect credibility and behavioral intentions

M.S. Balaji, Yangyang Jiang, Subhash Jha · Journal of Business Research · 2021 · 78 citations

Advertising, Media Marketing, Management +8

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