Concepedia
Statistics
Publications
28
Citations
1.4K
H-Index
22
Active since
2009
Affiliations
University of Memphis(Current)
University of Nottingham Ningbo China
Indian Institute of Management Udaipur
Purdue University Northwest
Wayne State University
Subhash Jha is an author at University of Memphis specializing in marketing, business, and marketing management.
Publications per year
2009–2022
Green hotel adoption: a personal choice or social pressure?
M.S. Balaji, Yangyang Jiang, Subhash Jha · International Journal of Contemporary Hospitality Management · 2019 · 156 citations
Management, Hospitality Management, Tourism Management +14
Together we tango: Value facilitation and customer participation in Airbnb
Yangyang Jiang, M.S. Balaji, Subhash Jha · International Journal of Hospitality Management · 2019 · 123 citations
Business, Marketing, Marketing Management +9
Letting go or getting back: How organization culture shapes frontline employee response to customer incivility
M.S. Balaji, Yangyang Jiang, Gurbir Singh et al. · Journal of Business Research · 2020 · 108 citations
Management, Organization Studies, Organizational Behavior +10
Nanoinfluencer marketing: How message features affect credibility and behavioral intentions
M.S. Balaji, Yangyang Jiang, Subhash Jha · Journal of Business Research · 2021 · 87 citations
Business, Marketing, Marketing Management +16
Are cynical customers satisfied differently? Role of negative inferred motive and customer participation in service recovery
M.S. Balaji, Subhash Jha, Aditi Sarkar Sengupta et al. · Journal of Business Research · 2018 · 83 citations
Business, Marketing, Social Psychology +17
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